Barcelona
Analytics and digital marketing
Goals
- Learn to measure digital marketing results: actions in social networks, SEO, SEM, e-mail marketing.
- Learn to set and achieve SMART goals in digital marketing.
- Understand the value of KPIs and their application in digital projects.
Who is the public target?
The course is aimed primarily at workers or freelancers.
Access requirements
To access the course a specific qualification is not required.
Program
- Set the objectives of an online project: Acquisition, engagement, conversion, loyalty
- Without analytics we are blind
- The Lean method: Fail fast, fail cheap
- The Digital Marketing Plan
- Web Analytics applied to Social Networks.
- Web Analytics applied to Virtual Stores
- Web analytics applied to SEO projects
- Tools to analyze: connect WordPress with Google Analytics and Webmasters, connect WordPress with MailChimp / Hootsuite / Facebook Insights / Twitter Analytics / Instagram Analytics / LinkedIn
Certificate
At the end of the training, an official certificate issued by the Consortium for Continuing Education of Catalonia is obtained, which details the competences acquired during the training.
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